Search engines love blogs. Especially blogs that are updated often and other people are linking to.

But without good writing and engaging content, you’re missing out on potential leads and powerful SEO benefits that your blog can bring you.

Your blog represents the voice of your company speaking directly one-to-one to each reader in a less formal setting than your corporate website does. Your blog lets you address content and topics that may not fit with your corporate web site strategy, yet are nonetheless important in your industry and on the minds of your customers.

Promoting your Blog

Once you have the basics in place, it’s time to maximize exposure for your blog. These are all factors that can work to maximize the power of your blogging efforts.

  • Building relationships with other bloggers
  • Making formal announcements to members of the trade press with media releases
  • Submitting to blog directories and industry resource sites
  • Incorporating into your social media strategy

Blog Copywriting – How We Work with You

We can work with you in a number of ways, either posting directly to your blog or sending copy to you in a Word document that you can then review and post as needed. We can work as a ghost writer for your blog or we can contribute under our own names as industry correspondents.