Google Introduces NEW Search Console

Google Introduces NEW Search Console

With Google’s constant updates, this is probably one of the ones we are pretty excited about. Formally known as Google Webmaster Tools – Google Search Console BETA offers a more easy to use dashboard packed with all the information any webmaster needs to ensure a website’s health, rankings and search data. All in one place.

What is Google Search Console?

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, […] Read more

Search Engine Optimization - Reporting & Goal Setting

Search Engine Optimization – Follow Up Reporting and Analysis

The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.

[…] Read more

Search Engine Optimization Process

Search Engine Optimization – Social & Link Building

Social Media
In marketing, you fish where the fish are. And, the fish are using social media in increasing numbers. The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it. During this phase of the process, we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential customers.

Building In-Bound Links
Each new, quality link to your site increases the likelihood of both the search engines’ spiders running across your site […] Read more

Search Engine Optimization – Page Optimization

Page Titles – Make sure that your site’s page titles say something other than just your company name or “welcome.” Ideally, they need to lead off with your targeted phrase for that page and then follow with your company name.

Text-Based Navigation – Search engines cannot read images. If your site’s navigation system is done with images (lots are), you will need a text-based navigation system that the search engines can follow to ensure that all the important service and product-related sub-pages of your site are indexed by the search engines.

Prominence of Targeted Keyword Phrases – It is not enough to […] Read more

Search Engine Optimization – Content Building

Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.

First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want – content. Search engines will have more information to store about your business and products; that information will […] Read more

Search Engine Optimization - Reporting & Goal Setting

Search Engine Optimization – Reporting & Goal Setting

After establishing targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success.

Access to site traffic information is very important. These statistics show how searchers are finding and interacting with the subject site, e.g., which search engines, what keyword phrases are being used, bounce rates, most popular content, etc. Understanding the site’s traffic level and the source of its […] Read more

Search Engine Optimization Keyword Research

Search Engine Optimization – Research

Keyword Research
Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

Determining the most used phrase that contains your targeted keyword(s) is relatively easy. Online tools allow you to enter a particular keyword or words and will return all the ways in which that word(s) was used by searchers in the last month and in what […] Read more

Search Engine Optimization Process

Search Engine Optimization Process

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps.

One word on search engine optimization in general first, though. SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis.

Keyword Research
Reporting & Goal Setting
Content Building
Page Optimization
Social & Link Building
Follow Up […] Read more

How to Choose a Web Hosting Company For Your Website

How to Choose a Web Hosting Company For Your Website

 

Setting up a website for the first time requires that you make a lot of complex decisions regarding web design, development, content, and marketing. But, before all of that, you will have to choose your web hosting company, which can be difficult if you aren’t sure what you’re looking for or even what you need.

What is Web Hosting?

Web hosting is the process of storing your website and its files on a computer or server. This server can be located anywhere so long as it is connected to the web, and it allows users to access your website from anywhere. The […] Read more

What is DNS and Why Do You Need It?

What is DNS and Why Do You Need It?

If you’re launching a business website, you will quickly learn that there are a lot of technical details behind even the simplest site. While your web developer will likely handle most of them, it’s important for you to have some idea of what you need, what you are paying for, and how everything works. For example, DNS. While most of us have no real idea how DNS works or even what it is, the average person uses DNS multiple times per day.

But what is it? In the simplest terms, the Domain Name System (DNS) is the Internet’s version of an […] Read more